There was a lot of talk about AI-driven marketing in 2017. And as AI will be deeply integrated into every aspect of marketing going forward, the future belongs to marketers who can adapt to the technological advances -- both to deliver instant gratification to consumers and to build more meaningful and deeper relationships with them. As we continue into 2018, CMOs need to avoid simply embracing the next big thing, but instead rethink how they should manage and execute marketing to make it more personalized than algorithmic. It's time to reassess your marketing. Follow the steps I'll outline below to reassess your marketing efforts and put them into the right perspective.

In digital marketing and SEO there is no one-size-fits-all strategy or a formula for a guaranteed success. To make the best decisions for your company, it's invaluable to follow the trends and listen to established voices of the industry. Further we offer a short interview with one of the SEO influencers that has some useful insights to share. Maria knows 18 languages which has made her a multilingual SEO, PPC and social media marketing expert. She has managed software projects for well-known IT companies and banks, as well as cooperated with governments and police authorities.